5 Things You Should Know About Outsourced Telemarketing
As a company we’ve been talking to people on the phone for 10 years, during that time we’ve built up a clear picture of how companies use telemarketing successfully.
When it comes to the type of companies that outsource telemarketing we’ve noticed that many businesses only begin to consider using us after struggling to improve their in-house efforts. Whilst that’s a perfectly good reason to look at outsourcing, remember this, telemarketing isn’t just for when you find yourselves in a sales dip that needs boosting.
At some point in every sales pipeline there will come a point where phone calls need to be made…however, the question remains, should you outsource telemarketing or keep it in-house?
As with most things, the correct time to begin outsourcing telemarketing can be difficult to pinpoint, but in this article we’d like we’d like to highlight five points that may help you to make an informed decision on whether it’s right for you or not.
1. It’s more than just talk!
“Conversation” is a word you’ll hear a lot when you work with quality telemarketing companies and there’s a good reason for it. The power of conversation over sales pitching is the greatest asset a good telemarketing company can bring to the table. When you decide to outsource telemarketing you are ensuring that prospect relationships are nurtured and that leads are pursued and followed up by professional telemarketers engaging in good quality 2 way conversations.
2. I thought digital marketing was king?
Despite the last decade of digital explosion, we are now beginning to see the market levelling back out as companies realise that ‘the human touch’ is irreplaceable. It’s clear that sanity is prevailing and the business world is demanding more than marketers hiding behind their computers. Humans are not transactional robots and outsourcing telemarketing can inject warmth and authenticity into a deal that digital marketing efforts alone can’t get close to.
The age old saying “you get what you pay for” is as true for our industry as any other. When considering cost remember it must also represent value for money and give you a healthy ROI. Any good telemarketing company will be able to offer you guarantees with your campaigns and measurable targets. Make sure you ask for recommendations – if they are worth their salt they will have plenty of happy customers willing to share their success story with you.
4. When NOT to consider outsourcing
There are some situations and scenarios where you probably shouldn’t be considering outsourcing telemarketing. Here’s a quick checklist for you to browse through, if you can say yes to any of the following outsourcing telemarketing might not be on the cards:
- You’re business is B2C –
- Your individual sale value is below £1000 –
- You struggle to close a face to face deal –
- Telemarketing is your only form of marketing –
5. It’s much harder than it sounds
Picking up the phone and convincing a little known prospect to give you the time of day is one of the hardest tasks out there! Any company that’s tried will tell you…results can often be varied. Done properly It takes skill, intelligence, empathy and incredible amounts of persistence. Outsourcing telemarketing to the right company will mean that you get an experienced professional service.